Bank Kerjasama Rakyat

VISION
Bank Rakyat Bank Of Choice.

MISSION
To raise the economic well-being of its members by providing financing facilities for agricultural purposes, initiatives involving production, marketing, industry, fishery, transportation, housing, business and other activities that are beneficial to its members and to promote thrift and savings.

OBJECTIVE
To ensure a satisfactory profit towards meeting dividend payments to its members while charging reasonable profit rates that is not a burden to its members.

FUNCTION
The main function of Bank Rakyat is to provide financing and accept deposits as well as producing satisfactory dividend returns for betterment of its members.

STRATEGY

Market
To widen and penetrate the market through effective marketing efforts.

Product
Determination of a unique product and its simple and timely delivery.

Customer
Providing valuable offerings through a service that is sensitive to its customers needs.

Social Responsibilities
Increasing contribution towards social development and members needs.

Product Range
Exploring business opportunities apart from consumer banking.

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